{
  "report": {
    "brand_name": "Tories",
    "updated": "2025-01-29T00:05:39.345292+00:00",
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        "count": 287
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    "trending_links": [
      {
        "url": "https://davidaslindsay.blogspot.com/2025/01/trumps-red-tie-is-no-lie.html",
        "share_count": 4,
        "sample_context": "This afternoon, the House of Commons passed an #SNP Ten Minute Rule Motion to compensate the #WASPIWomen, by 105 to nil. Only a Ten Minute Rule Motion, but in that case, then note that #Labour and the Tories were whipped to abstain. #WASPI #Newsnight davidaslindsay.blogspot.com/2025/01/trum...",
        "first_shared": "2025-01-28 23:19:41.000",
        "last_shared": "2025-01-28 23:20:16.000",
        "title": "Trump's Red Tie Is No Lie",
        "description": "The three-way battle rages for the slightly largest quarter of the votes cast among one of the parties with five MPs, an almost unpublicised..."
      },
      {
        "url": "https://www.birminghammail.co.uk/news/cost-of-living/new-plan-dwp-pip-shake-30881753",
        "share_count": 2,
        "sample_context": "Tell me again how Labour are any different to the tories? This will lead to suicides and I honestly think that that's the plan.\nwww.birminghammail.co.uk/news/cost-of...",
        "first_shared": "2025-01-28 15:14:50.000",
        "last_shared": "2025-01-28 15:14:50.000",
        "title": "New plan for DWP PIP shake-up would scrap payments for mental health claimants",
        "description": "The Department for Work and Pensions has been told it must restrict PIP to physical ailments and stop cash payments for mental health issues"
      },
      {
        "url": "https://www.tickettailor.com/events/liverpoolhistorysociety/1312715",
        "share_count": 2,
        "sample_context": "I'm very excited to be speaking to the Liverpool History Society about my book 'Whatever Happened to Tory Liverpool?' - 11-1, Tue 18th Feb @ Adelphi Hotel.\n\n(Opening question: which has declined hardest -the Liverpool Tories or the Adelphi?)\n\nTickets here: www.tickettailor.com/events/liver...",
        "first_shared": "2025-01-28 16:06:44.000",
        "last_shared": "2025-01-28 16:06:44.000",
        "title": "Select tickets \u2013 Whatever happened to Tory Liverpool?: Success, decline, and irrelevance since 1945 \u2013 Adelphi Hotel",
        "description": "In the 1968 local elections the Liverpool Conservatives won 62 percent of the vote and 78 percent of the seats on Liverpool Cit..."
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        "url": "https://www.mirror.co.uk/news/politics/suella-braverman-goes-full-donald-34570101",
        "share_count": 2,
        "sample_context": "Braverman goes full Trump in bizarre speech to MAGA group comparing UK to Iran\n\nIt's this shit that lost you your job multiple times & lost the Tories a GE.\n \nBatshit.\n\nShe suggested Britain could become \"the first Islamist nation with nuclear weapons\",\n\nwww.mirror.co.uk/news/politic...",
        "first_shared": "2025-01-28 21:03:30.000",
        "last_shared": "2025-01-28 21:03:30.000",
        "title": "Suella Braverman goes full Trump in wild speech comparing UK to Iran",
        "description": "Speech in full: The former Home Secretary suggested Britain could become \"the first Islamist nation with nuclear weapons\", with the UK falling \"into the hands of Muslim fundamentalism\" within 20 years"
      },
      {
        "url": "https://www.theguardian.com/world/2025/jan/18/revealed-conservatives-spent-134m-on-never-used-it-systems-for-failed-rwanda-scheme?CMP=Share_AndroidApp_Other",
        "share_count": 2,
        "sample_context": "I can't help but thinking the \u00a3134M given by the tories to Kagame for the failed \"Rwanda scheme\" must have really come in handy!\nwww.theguardian.com/world/2025/j...",
        "first_shared": "2025-01-28 11:03:17.000",
        "last_shared": "2025-01-28 11:03:17.000",
        "title": "Revealed: Conservatives spent \u00a3134m on never-used IT systems for failed Rwanda scheme",
        "description": "Home Office official says data protection laws caused the cost of its forced removal programme to increase"
      }
    ],
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      {
        "type": "peak_activity",
        "text": "Highest mention volume occurred at 11:00 with 44 mentions, coinciding with discussions about Labour and Reform UK",
        "supporting_data": {
          "peak_hour": "2025-01-28T11:00:00+00:00",
          "mention_count": 44
        }
      },
      {
        "type": "sentiment_shift",
        "text": "Significant negative sentiment regarding perceived similarities between Labour and Tories policies",
        "supporting_data": {
          "common_phrase": "red tories",
          "context": "policy_criticism"
        }
      }
    ],
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      "competitors": [
        "Labour",
        "Reform UK",
        "Liberal Democrats"
      ],
      "partners": [
        "Conservative MPs",
        "Local Conservative Associations"
      ],
      "integrations": [
        "Parliament",
        "Local Councils"
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      "competitor_benchmarks": {
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          "start": "2025-01-28T00:05:39.345292+00:00",
          "end": "2025-01-29T00:05:39.345292+00:00"
        },
        "mention_counts": {}
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        "Liverpool",
        "Somerset"
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        "Northern England",
        "Wales"
      ],
      "stronghold_areas": [
        "Southern England"
      ]
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      "direct_competitors": [
        "Labour Party",
        "Reform UK",
        "Liberal Democrats"
      ],
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        "BBC",
        "The Guardian",
        "Daily Mail"
      ],
      "platform_partners": [
        "Conservative Local Associations",
        "Think Tanks",
        "Heritage Foundation"
      ]
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        "description": "Declining public trust in traditional Conservative values and policies",
        "evidence": "Multiple mentions of voters switching to Reform UK and Labour"
      },
      "policy_effectiveness": {
        "description": "Questioning of Conservative policy implementation and outcomes",
        "evidence": "Frequent criticism of handling NHS, immigration, and economic policies"
      }
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      "rebuild_centrist_appeal": "Counter growing Reform UK influence by reinforcing moderate conservative values",
      "strengthen_local_presence": "Invest in local community engagement to rebuild grassroots support",
      "policy_differentiation": "Clearly distinguish Conservative policies from Labour alternatives"
    },
    "sentiment_analysis": {
      "overall_sentiment": "Predominantly Negative",
      "breakdown": {
        "positive": {
          "percentage": 15,
          "key_drivers": [
            "Traditional conservative values",
            "Historical achievements"
          ]
        },
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          "percentage": 65,
          "key_drivers": [
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            "Leadership changes",
            "Reform UK competition"
          ]
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          "percentage": 20,
          "key_drivers": [
            "Political analysis",
            "Historical references"
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      "primary": "Traditional conservative voters",
      "secondary": "Centrist swing voters"
    },
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        "action": "Rebuild party unity",
        "rationale": "Address internal divisions threatening electoral success"
      },
      {
        "action": "Develop clear policy differentiation",
        "rationale": "Counter perception of policy similarity with Labour"
      }
    ],
    "representative_posts": [
      {
        "text": "Labour won the election in part on an unusual large lead over Tories on the economy. They're still ahead on this metric but only just. That brings the Labour /CON tussle into more conventional territoy, with the big difference that there are now alternatives.",
        "significance": "Indicates shifting economic credibility dynamics",
        "theme": "Economic Policy Competition",
        "did": "did:plc:mfry4pbtpztpy7rfntbbc6za",
        "rkey": "3lgswpljegc2t",
        "business_implications": "Need to strengthen economic policy messaging"
      },
      {
        "text": "The multi-party system means it's v difficult for a fringe party to win a majority. The Tories would have to completely collapse for Farage to become PM. A Tory-Reform coalition is very possible though if there were a hung parliament if Tories were largest party (unlikely as Reform split the vote).",
        "significance": "Strategic analysis of electoral dynamics",
        "theme": "Electoral Strategy",
        "did": "did:plc:wze5lsv36y3267yarxcukkdv",
        "rkey": "3lgswjgigmc2g",
        "business_implications": "Consider coalition strategy planning"
      },
      {
        "text": "24% of Britons say they are considering voting Reform UK at a future election. In their own words, they told us the top reason that attracts them to the party Not Labour or Tories: 19% Immigration policies: 18% Being different: 11% General values: 11% Honesty: 8%",
        "significance": "Voter motivation insights",
        "theme": "Voter Behavior Analysis",
        "did": "did:plc:utjyvk6axwpvnvnptzptvqoh",
        "rkey": "3lgs7z2p3hc23",
        "business_implications": "Need to address voter concerns about immigration and transparency"
      },
      {
        "text": "It really needs to be recognised that thanks to her we are in the shit right now. From failing privatised and ripoff companies to an unsustainable house price boom. All manufactured to keep Tories in power.",
        "significance": "Public perception of policy outcomes",
        "theme": "Policy Impact",
        "did": "did:plc:53yto5ss3efha37ldmfe2tvi",
        "rkey": "3lgtmqqmmic2r",
        "business_implications": "Address negative perception of privatization policies"
      },
      {
        "text": "Success for Brexit was always gonna be tax haven status for the UK. A billionaire's playground. The Tories fucked up their Tufton St budget and so the country is left in purgatory. People don't want to be exploited but also don't want to admit their mistake. So here we are.",
        "significance": "Brexit policy implementation criticism",
        "theme": "Brexit Strategy",
        "did": "did:plc:k37vnniqogskkqhcf33pdoim",
        "rkey": "3lgscysmsds2l",
        "business_implications": "Need to develop clear post-Brexit economic vision"
      }
    ]
  }
}